Challenge
Pipcorn was looking for new packaging and website design that captured their vibrant personality and showcased the value of their heirloom snacks.
Solution
Logo Design We refreshed the Pipcorn logo as we worked on their new packaging, turning the line under the “O” into a tiny kernel and using a more rounded and friendly typeface. The tiny kernels show up again in the X-height of the “P,” which, inspired by the diminutive product, is unusually small. Featured on Oprah and Shark Tank, Pipcorn has been popping up everywhere and they needed their brand to grow with them. We created standout packaging, a refreshed logo, and a whimsical website that immerses users in the Pipcorn world through illustration, animation, and lifestyle photography. Packaging We added vibrant colors and illustrations to Pipcorn’s natural packaging style, preserving their connection to health and craft while adding some playful artisanal pep to the snack. Geometric patterns reference each product variety–rounded shapes for cheese balls, half circles for dippers, and a geometric ear of corn for the original Pipcorn. In order to introduce the new cheese balls and dippers, we featured product photography interspersed with the illustrations on the bag. Paying attention to all the small details, we incorporated every part of the bag, including a full color seam, into our design. Photography The concept for our photoshoots was “snack time is the best time.” We wanted to evoke nostalgic movie nights, road trips, and other joyful times with friends and family. We produced numerous indoor and outdoor shoots, including a shoot that involved staging a grocery store aisle in our own studio. Branding Heirloom Pipcorn is made from heirloom corn, vibrant and nutrient rich varieties that have been passed through generations. We highlighted this unique characteristic through messaging on the packaging and website and with visual cues, like cream tones and natural colors, that indicate the healthy, artisanal, and historic nature of the product. WEBSITE Featured on dozens of blogs (ex: Hubspot) as one of the best websites designed on the Shopify platform, we developed Pipcorn’s website to enhance the playful brand and increase conversion. We took inspiration from the artisanal packaging, adding custom illustrations by designer Erin Nyffeler to create playful touches. Animations draw users into the Pipcorn world with unexpected twists and unique shapes. Icons draw attention to product features. And everything comes together to focus on the flavor of these delicious snacks.
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