Cirque Du Soleil: Digital Advertising
Challenge
A world-renowned travelling circus with a big-budget ad campaign destined for the busiest streets of Hong Kong. Cirque du Soleil’s Asia Marketing Team had premiered a new show a hundred times before and knew exactly what they needed. Working closely with them, we were given the required assets to drive the design for the advertising campaign from start to finish, along with the guiding keywords: “femininity, renewal, rebirth, and balance” Their new show “Amaluna” was due to be premiered in April 2020 in front of a huge audience inside a giant tent at the Central Harbour front Event Space.
Solution
For the Google Display Advertising Network (GDN) and main Social Media Platforms we created a set of web-ready images in a myriad of sizes to be disseminated through a series of targeted online marketing campaigns over a 4 month period.
Results
Unfortunately, Cirque du Soleil’s “Amaluna” was cancelled along with so many other events as the pandemic spread around the world. Their Advertising campaign only lasted 2 months instead of 4.
Dartmatics
A Digital Creative Agency based in Hong Kong. We deliver strategic design, brand, and marketing services. We merge data-driven insights with engaging creativity to create solutions that build genuine audience connections.We exist simply for the sole purpose of seeing our clients thrive by establishing meaningful connections between their brand and its...
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