Challenge
This case study is presented from our client’s point of view. Special thanks to ZipRecruiter for taking the time to contribute to this case study and giving us the opportunity to do some great work together. Gunderson Direct manages a complex direct mail campaign, coordinating with numerous stakeholders. They don’t have their own mail shop or data brokerage, allowing them to find the best deals. We do a significant amount of marketing to attract employers to post jobs on our site. It’s mainly B2B marketing, and we wanted a partner to help with our direct mail program.
Solution
Gunderson Direct provides strategic consulting as well as operational work for direct mail campaigns. They set up the campaigns, work with numerous companies, and organize all of the moving parts. They provided winning creative until we were able to build our own internal team; now they work alongside our team, serving up cost-efficient formats and direct mail best practices. Because Gunderson Direct doesn’t have their own mail shop or data brokerage, it’s an advantage; they’re able to shop around for specific services in different segments, which can be quite cost-effective. They don’t rely on an internal machine that only operates in one specific way, but they find the best deals and partners for production, data, and other services.
Results
They helped grow our marketing spend from about $50,000 a month to millions a month, which shows how they’ve been able to drive growth. The ROI matches our expectations compared to other channels we market with. They’re great at project management, which is their real strength. They expertly manage the different elements of a direct mail campaign and all the stakeholders involved. They always have a monthly plan, and they lay out all the timelines and deadlines for all the different vendors. Their years of experience add a layer of strategic direction to our campaigns. All the people who work at Gunderson are great. We know Mike [president, Gunderson Direct] personally, and we enjoy it every time we’re able to talk. The whole team is great to work with; they’re pleasant, and we enjoy the relationship we’ve built over the years.
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