Challenge
Create a solid SEO foundation for a new website that is a consolidation of three old sites to ensure it’s optimized for the right keywords and opportunities. Develop a comprehensive content strategy and information architecture that prioritizes crucial elements and copy of the old sites into one refined website – in collaboration with Wordland. Drive immediate interest to the new site measured by organic visits, form submissions, download request, and new account creation.
Solution
What We Did • Keyword research & On-Page SEO implementation. • Ongoing SEO Content recommendations for continued growth and success. • Overhauled Analytics tracking and defined Key Performance Indicators for multiple stakeholders. • Set quantitative goals (KPI’s) and established a reporting system.
Results
Year Over Year Results 59% Increase in New Users from Organic 9.45% Increase in Average Session Duration 106.76% Increase in Goal Completions
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