Challenge
PORT 32 was conceived as a collection of marinas focused on improving the recreational boating experience. DAMN GOOD was originally tasked with developing a go-to-market strategy for the brand as it rolled out to the four marina holdings within Florida.
Solution
This involved establishing a brand architecture that unified the image of each marina while creating distinct websites and marketing for each. The original photography and video DAMN GOOD captured depicts the “boater-friendly” aspects of PORT 32 marinas. In addition to devising effective print and digital marketing campaigns for the marinas, the agency also created marketing for events such as the Fort Lauderdale International Boat Show and the launch of the Fort Lauderdale marina, as well as designing the booth and collateral materials for PORT 32’s trade shows.
Results
DAMN GOOD also elevated PORT 32’s social media presence, adding over 5000 followers and creating posts that garnered over 4000 likes.
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