Challenge
Since 1990, Sidney Imports is one of the top online wholesale sterling silver jewelry suppliers in the US. They carry a complete line of sterling silver jewelry with over 15,000 sterling silver and stainless steel designs on their website. CHALLENGES As a wholesaler, Sidney Imports wanted to build their presence online and reach a larger target audience to grow sales quickly.
Solution
To provide them with the results they wanted, we curated a specific Google PPC advertising campaign by displaying customized ads and promoting their business through the following Google ad campaigns. - Search Network - Display Network - Shopping Ad campaigns We also deployed effective PPC bidding and optimization strategies to achieve better ROI. Top performing keywords and ads were re-structured into new campaigns, all the while improving lower-performing keywords and ads to generate better results.
Results
Within 2 years, Sidney Imports achieved record-breaking results all while controlling advertising costs. We were able to generate 57% increase in revenue and 3,474% Return on Ad Spend (RoAS).
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