Challenge
There is no denying the ever-increasing role that influencers play in promoting and growing brands. But influencers tend to move at hyper-speed and reaching the right influencers at the right time can be a difficult and time-consuming task. At the same time, established and up-and-coming influencers struggle to find relevant and timely opportunities to work with brands. That’s where Biiz comes in. The brainchild of a Toronto based software start-up, Biiz is rapidly becoming the platform of choice for brands looking to find influencers and for influencers looking to introduce themselves to brands. CHALLENGES Low traffic on existing site New app, new category–educational component Brand identity must convey value
Solution
Brand Identity – Developed to speak more to the target audience. Logo/Wordmark – Developed to reflect a dynamic, impactful entity. Web Site – Redesigned to be more engaging. The site was developed to maximize SEO.
Results
Immediate buy-in from existing users. 200% Increase in site traffic Result above the client's expectations
Brand & Mortar
Brand & Mortar is a full service marketing agency that specializes in brand marketing, social media, digital marketing, web design and development, PPC, SEO, video production, public relations and technology and application development. Our brand is founded on strong communication, transparency and long-term relationships with our clients. Our marketing and advertising...
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