Challenge
Based in Charlotte, NC, Quimbee is a company hell-bent on one thing: helping students get “A’s” in law school so they can graduate at the top of their class and get a high-paying law job. Since forming over 10 years ago, Quimbee has helped over 343,000 (and counting) students succeed in law school. Quimbee was relying on word-of-mouth marketing and organic traffic to get law students to their website. They had tried some paid advertising with a consultant but didn’t get the results they were looking for. Quimbee came to us with the goal of driving new, qualified traffic to their site and increasing free trial signups.
Solution
After an audit of Quimbee’s prior digital marketing efforts, and website analytics we put together a comprehensive digital marketing plan for the law school academic year. As a considered purchase, we knew that a multi-touch marketing effort would be key for getting prospects all the way from first interaction to conversion. Tracking was implemented that allowed us to track a user from first ad served, through free-trial signup.
Results
Between the Fall and Spring semesters for the 2019-20 academic year, we were able to net Quimbee 4,967 new paying customers with a revenue return on ad spend that was almost 7:1. Quimbee has been so impressed with our results that we have increased budgets significantly every year since we started working together in 2016.
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