Challenge
Hermoza, a modest swimwear brand that had been partnering with CTZN since 2019, was ready to take their business to new heights. Hermoza collaborated with a prominent fashion influencer during their peak-season collection launch, working with CTZN to efficiently introduce their exceptional products to the influencer’s extensive social media following.
Solution
OUR SOLUTION By meticulously coordinating marketing efforts across multiple channels and quickly adapting paid media strategies, Hermoza not only achieved outstanding results on launch day but also saw continued success through ongoing email and paid media efforts. The Launch Day Triumph: On the highly anticipated launch day, these collaborative efforts achieved remarkable results. The launch set new sales records and led to the rapid sell-out of select specialty products, a clear indication that the coordinated strategy had paid off brilliantly. Sustaining Momentum: To capitalize on this success, CTZN implemented a specialized paid media strategy tailored exclusively to the influencer’s audience and customers. This strategy showcased the swimwear collection from various angles, keeping the audience engaged. Moreover, CTZN continuously refined and re-conceptualized story messaging for both email and ads. These continual optimizations maximized revenue while leveraging the influencer partnership through the end of the season. SERVICES CONTENT STRATEGY — PAID MEDIA — EMAIL MARKETING COPYWRITING — GRAPHIC DESIGN
Results
MAY 2023 - AUGUST 2023: +25% INCREASE IN GROSS SALES +4,125 NEW & FIRST TIME CUSTOMERS 3.27x RETURN ON ADS SPEND
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