From Undergarments to Underlying Success: JIV’s D2C Revolution
Challenge
In the ever-evolving realm of online commerce, JIV Athletics, a pioneering brand specializing in patent undergarments designed to eliminate the dreaded camel-toe, embarked on a transformative mission in Q3 of 2023. Having previously conquered the realm of wholesale marketing, JIV sought to expand their horizons and capture the digital consumer market. To embark on this bold journey, they chose to forge an alliance with CTZN.
Solution
CTZN put in motion a three-part strategy that would redefine JIV’s digital footprint: 1. Branding Transformation: Elevating JIV’s brand was central to the strategy. CTZN worked in concert with JIV to refine and articulate their brand identity, ensuring that it resonated with their target audience. This transformation encompassed everything from visual elements, such as logos and aesthetics, to the essence of JIV’s core values and mission through messaging and photography. 2. Advanced Digital Marketing: CTZN full-funnel digital marketing strategy. Drawing upon the cutting-edge power of AI marketing tactics, they meticulously addressed every stage of the online buyer’s journey. From the initial spark of awareness to the final conversion, the strategy ensured seamless scaling, transcending the boundaries of Meta platforms. 3. Customer Loyalty and Retention: In the digital realm, loyalty and retention are the crown jewels of success. CTZN meticulously crafted strategic email flows and triggers that acted as the nurturing soil for JIV’s subscribers. These carefully designed mechanisms transformed casual observers into dedicated brand advocates. The result? An enriched ecosystem of customer retention and lifetime value, built upon a foundation of trust and mutual appreciation. SERVICES BRANDING — PAID MEDIA — EMAIL NURTURE COPYWRITING — GRAPHIC DESIGN
Results
Q2 2023 VS. Q3 2023 +22% INCREASE IN TOTAL SALES +14.5% NEW + RETURNING CUSTOMERS 4.64x AD ROAS (+27% QoQ increase in 2023)
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