Get Real. Go Naked!

A Marketing Story by Crew Food & Beverage Marketing Partners about Naked Natural Foods

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Naked Natural Foods

Brand Development

Challenge

Innovation is key to all brand growth. Naked Natural Foods (formerly Naked Coconuts) reached a growth stage where their brand name was pigeonholing them into specific categories and overall consumer perception of the products. It was time to expand beyond coconuts and develop a master brand & product naming hierarchy that would work well in any category.

Solution

Working with Naked Naturals, CREW Marketing Partners developed a brand more focused on their Unique Value Proposition and less on their ingredients. By shifting brand focus, they were able to maintain the same Naked philosophy, but with more room for these Naturals to grow.

Branding Strategy

Digital Design

Product Design

Social Media Management