Challenging category leaders with a vibrant packaging update!
A Marketing Story by
Crew Food & Beverage Marketing Partners
about
Bucha Brew
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Bucha Brew
Brand Development
Challenge
For Bucha Brew to challenge category leaders within a crowded market, CREW Marketing Partners needed to differentiate, build brand awareness, and make sure the product stood out in the drink cooler.
Solution
CREW Marketing Partners shifted from a standard glass bottle, typical for kombucha, to cans and updated the brand to be colourful, vibrant, fun and bubbly – just like the drink inside.
Results
Thanks to the campaign and product design, Buch Brew was able to grow its brand and ended up on shelves in 7-Eleven and Sobeys.
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