Challenge
CoComms came to us wanting to update their logo to be more modern and to match the new website designs we created.
Solution
We started by changing the swirls around the play icon to more of a ‘C’ shape and styled this to be more similar to a ‘play button’. Given the nature of the services CoComms offer we wanted to keep the play button element of the logo. The old logo used two very similar colour blues. If you look closely you can see the words ‘Co’ and ‘Comms’ were different shades. We decided to drop the two-tone blue and uniform the logo with the two main colours, orange and blue. Lastly to help keep the logo look clean and to allow it to be responsive across different devices we dropped the tagline beneath the logo. This tag line is still used across their branding material which meant we had the freedom to lose this from the logo. With the logo signed off and ready to be rolled out we turned our attention to the website. We used several elements from the newly designed logo to help sculpt the website designs. The new website had to showcase CoComms as a new age media communications company rather than old school approach. One thing that was needed was a much clever user journey with clear and concise call to actions which were included right from the initial design. The CMS needed to include functionality that allowed all of the team at CoComms to be able to easily edit the content and latest news sections.
Visions Design
Visions Design, digital agency is located in Lymm, Cheshire. A team of experts from a range of backgrounds with one thing in common: a strong ability to empathise. We look through the eyes of our clients - and their clients - to understand the business model, analyse the brand, define...
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