Challenge
Astroglide wants to slide into the front page SERPs There are many things you may not realize about ASTROGLIDE, the world-famous personal lubricant. For example, you might not know that they have not one, but two varieties of silicone lube, and that they’re technically an FDA-approved medical device. We’ve gotten to know ASTROGLIDE well over the past few years, and we can tell you that on top of all that, they’re an organization full of awesome people to work with. One goal they wanted The Content Factory to help them achieve was improving their organic search traffic through search engine optimization. With plenty of big-name competition targeting the same set of keywords, they’d need a rock-solid content marketing strategy to get to the front page of Google.
Solution
A fun and informational SEO content strategy The Content Factory began by conducting a full audit of ASTROGLIDE’S website content, creating a keyword research and competitive analysis report summarizing: The site’s existing keyword rankings, and what they should be targeting The keywords of the brand’s top competitors Backlink analysis Social media marketing We recommended a content marketing strategy targeting high-volume, high cost-per-click keywords, then we built out an editorial calendar with headlines and content ideas built to captivate traffic. As we published content, we sent a KPI report each month to perfect the overall SEO approach.
Results
A 3605% increase in keywords on the first page of Google This Venn Diagram is a visual representation of the number of keywords (and overlap) Astroglide and ranks for vs. its competition. The diagram on the left represents where Astroglide (the blue circle) was when TCF took on the account in 2014. On the right, where they were three years (and 3,480 new front page keywords) later. 1073% increase in the value of organic search engine traffic 23303% overall increase in overall keyword rankings 3605% increase in front page keywords In terms of ROI, that translates to an increase in the value of organic search traffic from $8,778 a month to $103,000 a month — a difference of over a million dollars per year worth of organic search traffic.
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