345% Increase in Organic Traffic
Challenge
This small business has an excellent service to help millions of people who suffer from chronic pelvic pain but the organization's growth was hindered by negative content on YouTube from a disgruntled competitor whose claims were unsubstantiated. Challenges that were identified: 1. Negative content was damaging the brand name and restricting lead flow. 2. Subscriber base and referral traffic was stagnant. 3. The website and Youtube channel had a ton of great content but it was not properly indexed and organized, sending conflicting signals to Google and the SERPs.
Solution
1. Performed in-depth research 2. Optimized the brand's Youtube channel and videos for all keywords relating to Dr. David Wise and Wise Anderson Protocol 3. Suppressed all videos bearing a negative mention of Dr. Wise within the first 5 results of the YouTube search 4. Implemented a SEO strategy for technical, on-site, content and off-site for the website 5. Increased the website load time for a stronger user experience
Results
1. 345% increase in organic traffic 2. 57% increase in goal completions 3. 100% attribution measured
SEO Brand
SEO Brand is an award-winning, globally recognized, digital marketing agency. With a full suite of services, we specialize in SEO, paid media, content marketing, social media marketing, email marketing, Amazon optimization, and web design & development for SMBs and SMEs. Our expertise has been trusted by global brands like Montblanc,...
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