Texas Health Resources
Challenge
Improve the overall health and well-being of the communities we serve in North Texas by driving traffic to a website where people could take our Well-Being Assessment to better understand their own health.
Solution
As a health system, Texas Health needed to shift how it approached illness and disease all together. Educate the population. Incentivize wellness. A smarter population is a healthier one. Shift the perception of healthcare from something we address in a time of need and crisis to something we manage and consider all the time. Understand some illnesses and injuries are preventable if we better manage our day-to-day health. UNCHARTED TERRITORY Helping a brand teach its customers how not to need it? Not something you hear everyday in our business. Or any day, for that matter. But that’s exactly what we were tasked with doing. Teaching consumers how to take a more proactive role in their own health, so they would remain healthy.
Results
The campaign drove over 117,000 website visits and over 67,000 people took the Well-Being Assessment.
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