Boulder Sausage Product Packaging Design
Challenge
Boulder Sausage has been an ongoing client of our for many years now, and this product package design project was an exiting one to work on and be a part of! The package design was completely overhauled, from the look and feel and overall design of the labels, to testing the actual product packaging materials with consumers in focus groups and test panels. In addition to the physical design of the packaging, we were also able to help come up with new product messaging and positioning within the market to add some personality and memorable elements within the product packaging design.
Solution
Packaging Design Considerations Boulder Sausage has a number of (delicious!) products in their sausage line, and we wanted to be sure that the product packaging design was both highly visible on the shelf, and also easy for customers to select their favorite flavor. We created a color system that carries across products and is connected to the specific flavor and seasoning of the sausage. Another really fun aspect of this packaging design project was the product messaging. This is another great way to help the products stand out against the competition on the shelf, and add some personality into the packaging and to the brand as well. The messaging ranges from edgy, to puns, to double entendres, and has a consistent placement across the layouts. Focus Group Package Design Testing User testing was done in a professional focus group testing lab with a wide set of individuals across demographics. The focus group was presented with many packaging examples across several well-known and local brands, and were asked questions about the style of packaging, overall design, and impressions about the brand. The feedback collected from these focus groups was used to refine the packaging design, and to make adjustments to the messaging. The focus group was also asked about the final packaging materials, clear trays versus opaque versus black, and the colors used across the product line. Another key goal of the project was highlight the nutritional aspects for consumers. This was accomplished through icon design elements for important items like Sugar Free, Colorado Proud, Gluten Free, as well as using check marks on the top of all packaging designs to show the healthy aspects of the products across the board.
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