Challenge
Rebrand How do you make a legitimate, medical-grade product stand out as credible amongst a sea of fraudulent “snake oil” competitors—and make the product seem cool and consumer-friendly at the same time?
Solution
How We Solved It Enchroma, a mission-driven company intent on destigmatizing color blindness, contained a unique blend of good fashion sense and proudly nerdy expertise in their field. We elevated both parts of the brand to show the world who they really were—the only people who make on-trend medical-grade color vision eyewear. What We Delivered Rebranding Brand Positioning Brand Platform Brand Voice Brand Messaging Visual Identity Packaging Visual Guidelines Verbal Guidelines Copywriting
Results
House of Who spent several months going on-site at Enchroma weekly to help their marketing team get their new brand off the ground. From planning a brand activation event for the full company to rewriting their customer service guidebook to solving urgent design needs, we became a part of the Enchroma family. Today, business at Enchroma is booming, and their viral product continues to change lives.
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