Pantaloons - Evolution Of Advertising in the Value Fashion Sector 2013 - 18
Challenge
Make the Pantaloons from a generic fashion retailer to a brand that creates ownable style.
Solution
VGC created a powerful brand story for Pantaloons helping the brand re-articulate its raison d’être and re-establish itself as India’s most stylish value fashion player.
Results
- Pantaloons be recognised as India’s most trusted fashion brand for three consecutive years by the Economic Times. - Today Pantaloons is one of India’s leading clothing chains Young & fresh fashion.
Vyas Giannetti Creative
VGC was founded in 1997 with the vision to transform the marketplace through Strategic Integrated Design and Innovative Communication Solutions. We have worked with over 100 leading brands, over two decades and today we are one of India’s top creative agencies. Our expertise includes developing brand strategy, communication & advertising,...
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