The Santa Barbara Foundation
Challenge
After nine decades of service, The Santa Barbara Foundation hired Ripe to reposition the organization and to create an authentic voice that tells their story, drives their social mission and solidifies their reputation as thought leaders in philanthropy.
Solution
We began by gathering qualitative data via interviews, creative exercises, focus groups and benchmarking to develop internal consensus around their purpose and vision. After establishing an insights-based brand strategy, Ripe utilized Design Thinking techniques to create communication pieces that expresses their new position. The result is a fresh nonprofit brand that brings more supporters to their table and improves the foundation’s capacity to serve the needs of their uniquely diverse community. Ripe enjoys an ongoing partnership with The Santa Barbara Foundation and provides the below services: Account Services Nonprofit Branding and Strategy Copywriting Creative Ideation Design Email Templates IA/UX Marketing Campaigns Print Research: Focus Groups, Qualitative Data, Creative Workshops Social Media Graphics Technical Consulting Website Design, Development & Maintenance
Results
The Santa Barbara Foundation’s website won an award from the 2018 Hermes Creative Competition. There were over 6,000 entries worldwide and our site won a Gold in the Nonprofit category.
Ripe
We are an agile team of problem solvers who are passionately driven to produce inspired solutions that exceed our clients’ expectations. We have a knack for blending strategy, design, and technology to create brands that shine with simple brilliance an...
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