Economic Impact Study

A Marketing Story by Chernoff Newman about South Carolina Ports Authority

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South Carolina Ports Authority

Increase Brand Awareness

Challenge

SC Ports tracks jobs created, tax revenue generated and total wages paid annually.

Solution

The strategic messaging campaign generated over 30 million impressions on outdoor, over 5,000 radio GRPs, circulated print ads to a readership of 2 million subscribers, drove 22,000 visits to the landing page and delivered over 13 million impressions across multiple digital platforms.

Document Design

Results

SC Ports generates a significant economic impact in South Carolina. Our EIS campaign highlights this impact by showcasing both statewide and regional data on the number of jobs created, tax revenue generated, and total wages paid by SCPA.

Source: https://chernoffnewman.com/work/sc-ports-economic-impact/

~61 Employees

$25,000 Min Budget

1 Stories

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Chernoff Newman

Columbia, South Carolina

Chernoff Newman is an integrated marketing communications firm that operates with an omni-channel approach. Business results drive our metric of success.

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