Challenge
Increase Pharmascience’s exposure to pharmacists and consumers by touching both the head and the heart to ultimately boost sales
Solution
Position Pharmascience’s origin to Quebec and link the brand to local purchase Create an inspirational video with the founder and the employees as anchors Produce advertisements on the ``positive side effects`` of generic drugs Develop a 360 degree content distribution strategy (web, social media, press relations, forums, traditional and digital advertising) Equip the sales team with communication tools (newsletters, leaflets, renewed kiosks, etc.)
Results
120% of the target view reach with only 70% of the promotional budget used 36% open rate on an email blast to pharmacists (average industry rate 12%) 12.2% engagement rates in an advertisement on La Presse (twice the average) A large majority of positive comments from consumers and pharmacists Positive impact on sales during the campaign
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