Vital Start Health
Challenge
Our mission was to identify new target audiences, develop compelling messaging and visuals, as well as design effective landing pages – all of which would provide a solid foundation for establishing realistic performance goals. With the initial benchmark data in hand, we fine-tuned our approach to drive results while ultimately helping our client raise funds by demonstrating their early successes.
Solution
To build on our success, we turbocharged the Rapid Fire testing method throughout Facebook and Instagram to maximize performance. Utilizing strategic variables such as audiences and visuals in combination with powerful messaging allowed us to uncover effective strategies quickly. To further extend this approach online, multiple campaigns were tailored explicitly for the search intent of various maternal health stages – resulting in maximum conversions.
Results
We successfully turbocharged our client’s marketing strategy; helping them to secure their first round of funding and fueling the fire for future success.
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