Baywest Homes
Challenge
The Calgary homebuilding industry is highly aggressive and competitive industry, especially online. Baywest approached Vovia because they needed a competitive edge to attract new customers. Knowing that people often begin their buying journey online, we set out to increase Baywest’s visibility and maximize their opportunities for online leads.
Solution
We took advantage of new advertising products and technologies (such are retargeting ads), giving Baywest the edge they needed. We worked with Baywest to develop goals that aligned with their overall business objectives and also integrated new Search Engine Marketing and Display Retargeting ad products with their existing marketing campaigns. Campaigns were optimized for conversions, which ensured that spend was strategic and focused on attracting the type of buyer that Baywest was looking for.
Results
Over a six month period, we increased Baywest’s online exposure significantly.
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