KNPB Uses CBA’s Lapsed Auto Reinstatement Package for a Significant Boost in Response

A Marketing Story by Carl Bloom Associates about KNPB

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KNPB

Increase Sales

Challenge

When KNPB came to Carl Bloom Associates (CBA) for help, their 2013 lapsed results had slipped from 2.11% to 1.77% in 2014 – a 16.11% drop! They needed a way to reinstate more lapsed donors.

Solution

CBA recommended the tried-and-true Auto Reinstatement lapsed package, which has been winning tests for nearly a quarter century. Now after two years, KNPB is thrilled with the results

General Consulting

Results

CBA’s March 2016 Auto Reinstatement netted $10,600 and reinstated 239 donors.

$10,600

Sales

Source: https://carlbloom.com/knpb-reinstates-donors-with-cba/

~30 Employees

$10,000 Min Budget

1 Stories

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Carl Bloom Associates

White Plains, New York

Full-service Direct Response Marketing agency specializing in helping nonprofit organizations attract donors and increase fundraising revenue since 1976.

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