Truck Pit Stop
Challenge
High initial cost per call: First calls came in at $29, which was above the client’s expectations. Unanswered calls: A large number of calls went unanswered, limiting the shop’s ability to convert leads into paying customers. No direct calls from maps: Despite high Google Maps visibility, most calls came from PPC campaigns rather than organic map traffic.
Solution
Website Designed and launched a 50-page website with detailed service pages, team information, and a library of case studies/photos of completed repairs. Optimized for SEO and conversion, ensuring coverage for both general truck repair and specific service searches. PPC Campaigns Launched Google Ads campaigns with ongoing optimization. Focused on high-intent search terms (truck repair, trailer repair, DOT inspections, engine repair, etc.). Tracked first call costs to ensure budget efficiency, achieving a consistent downward trend in cost per lead. Google Business Profile Optimized and maintained the Google Business Profile (GMB). Achieved 65% visibility in local maps for high-value truck repair keywords. Increased reviews from 20 to 170 in 7 months through a creative bonus system offered to customers in exchange for leaving feedback. Grew call volume from maps to an average of 8 calls per day.
Results
Cost per Call: Reduced steadily from $29 (January) to $27 (April) and then to $15.26 (July). Call Volume: Increased from 53 calls in January (via GMB) to 303 calls in August (across PPC and maps). Google Maps Performance: Reached 65% visibility, driving consistent daily calls. Reputation Growth: Reviews expanded from 20 to 170, strengthening social proof and trust in the local market. Conversion Bottleneck: Despite lead growth, unanswered calls highlighted a missed revenue opportunity and an operational issue.
Element DMA — Automotive Digital Marketing Agency
"Element DMA is a niche digital marketing agency specializing in helping auto repair and truck repair businesses across the United States grow with data-driven strategies and proprietary tools. Founded with a clear mission — to provide measurable results and long-term growth for local repair shops — our agency has built...
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