Challenge
LGA is a Las Vegas architectural firm that truly walks the walk of what they advocate.
Solution
Canyon Creative started the branding process by designing a logo reflecting that mindset. The design is timeless and will endure a long time, just like the spaces LGA Architecture builds. We then developed business cards, proposal templates that can be easily modified and email campaign templates. LGA wanted to do their own social media and blog, so we developed a good plan for them. The website messaging was boiled down to: Work Together. Draw Together. Live Together. On the surface, these phrases may seem innocuous…but, that’s where the copy takes over. Each line is explained utilizing LGA standards, with a significance that expresses what is meaningful to LGA in context. The website features their projects to not only showcase the beauty of the spaces, but to also explain their rationale and how they came to create each one. It’s all about the “why” of what they do. After continued marketing consultation, LGA realized the importance of off-site and on-site SEO as well as ongoing website maintenance. We continue the conversation.
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