Challenge
We were approached by Warner Brothers & their CSR agency, Fenton to develop the centerpiece video spots for :15, :30, :90, & 1:20 for web, theatrical, Blu-Ray/DVD and promotional release.
Solution
The 2:00 spot premiered at the 2012 Super Bowl and can still be viewed in hundreds of thousands of Warner Brothers Blu-Ray/DVDs as an opening promotional film. The films were accompanied by a full 360 media campaign, personally overseen by the Chairman of Warner Brothers & CEO of DC Comics.
Results
Over 2 million dollars was raised by the campaign for Save the Children, International Rescue Committee, & MercyCorps. And yea, Ellen gave us a shout out.
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