Breaking into new markets


Alexander Interactive + MetLife
New Market Entry

Challenge

Gaining new customers against entrenched competitors
MetLife Auto & Home wanted to gain new customers and grow revenues by expanding its reach into the direct market, one already dominated by competitors with lower prices. The goal was to develop a customer self-service, mobile-first digital experience centered around easy quoting and purchasing, as well as managing customer policies online and servicing claims, from anywhere.

To bring its first direct-to-customer product to market, MetLife needed to revisit its core value proposition, better understand its customer needs and behaviors, and completely reimagine what the core customer experience could be.

Solution

  • Mobile App Development

Better than another online quote machine
We wanted to give prospects and customers more transparency into how their insurance policy is built. Our goal was to create a digital product and customer portal that lets users quote, purchase and manage their custom auto insurance online—without the need to ever speak to a representative.

Results


25 %
reduced product time to market (18 months instead of 24)

88 /100
placing second, digital experience for mobile quoting & buying in Forrester’s 2015 US Mobile Auto Insurance Functionality Benchmark

MetLife

The Client
MetLife

Diversified Financial Services
~47,490 Employees
Alexander Interactive

The Agency
Alexander Interactive

New York, New York
~35 Employees