Challenge
Upon the transition of ownership of the restaurant to Luis, it became imperative to revamp the restaurant's branding to align with its new leadership. Our team was entrusted with the pivotal responsibility of rejuvenating a well-established Mexican dining establishment located in the vibrant city of Eureka, California. This undertaking necessitated the crafting of a fresh and compelling identity that not only signaled the change in ownership but also upheld the cherished reputation of delivering exceptional Mexican cuisine to loyal patrons.
Solution
We meticulously curated a comprehensive array of creative solutions to meet the client's needs, spearheading a multifaceted rebranding effort. This encompassed the creation of a strikingly innovative logo design, meticulously tailored to encapsulate the essence of the brand's evolution. Additionally, we meticulously crafted custom-designed menus, meticulously considering every detail to ensure coherence with the revamped brand identity. Outside the confines of the restaurant, we orchestrated the fabrication and installation of a captivating new sign, serving as a beacon of change and renewal to passersby. Furthermore, we undertook the development of a dynamic and user-friendly website, seamlessly integrating modern design elements and intuitive navigation to enhance the digital presence of the establishment. Beyond these pivotal initiatives, we also embarked on a plethora of supplementary projects, each meticulously executed to contribute to the overarching revitalization of the brand.
Results
In the span of nearly five years, our esteemed client has undergone a remarkable transformation, achieving a level of growth that surpasses all expectations, particularly within the local dining landscape. Their remarkable journey culminated in the recent accolade of being bestowed with the prestigious title of "Best Mexican Food in Humboldt," a testament to their unwavering commitment to excellence and culinary innovation. Through their unwavering dedication to quality and customer satisfaction, they have solidified their position as a cornerstone of culinary excellence within the expansive Humboldt Bay region, emerging as the definitive destination for discerning patrons seeking authentic and delectable Mexican cuisine.
960 DESIGN
Eureka, CA - Our approach to web design is a practical one, whereby updates are seamless and overall digital experiences are well calibrated to deliver high performance. We see the Open Web as a tool that can be leveraged and we realize that to survive as the earth’s most powerful...
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