True Digital Surgery
Challenge
Strategic partnerships forged with Alcon and AESCULAP®, True Digital Surgery® (TDS) build on its proud past of developing breakthroughs in 3D digital robotic-assisted surgical microscopy, enabling medical professionals greater working depth and clarity which improves visualization for a wide range of surgical procedures. After establishing a strong brand platform and corporate identity system, we set out to design a website that would achieve primary business goals without neglecting what the user personas demanded. A fresh and elegant responsive design that would bring the culture to the forefront for future employees, while giving prospective clients easy access to relevant information.
Solution
SERVICES Brand Development / Graphic Design / Website / Marketing Mid-project, TDS concluded that this bold new look of the logo was too drastic of a departure from their past identity, and set out to continue to use their original logo. We praise and understood their efforts on staying with their established identity. After all, our research & discovery workshops played an important part in helping them discover their true identity. And for that, we’re thankful.
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