Challenge
Neilson provides special offers for active summer and winter holidays, but the website of the company had looked pretty boring. So the main goal of the project was to refresh the platform by rethinking and redesigning both UI and UX, making it more in tune with the company's vision and values.
Solution
As a result we got rid of the heavy forms (both visually and logically), added several essential blocks (such as Company's description, Feedback, Recommendations etc), which made our client look more reliable in customers' eyes, and completely rebuilt the company's blog. Together we brought a vivid look to the platform, that prompts clients to book their new adventure at Neilson's. Among others, we also speeded up the page load time and added an option to save users' data while filling out long forms, which drastically improved user experience and increased the number of leads.
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