Challenge
In 2012, Dr. Marnie Plant, a cosmetic smile makeover and comprehensive dentist wanted a website that was an extension of her dentistry office. Dr. Plant was interested in partnering with ROI Media Works to make her website that is modern, warm, friendly, and inviting. Additionally, in order to become a leader within her market, Dr. Plant was interested in a digital marketing strategy. The Challenge As a novice to the world of digital, Dr. Marnie Plant was independently carrying out her marketing strategy. Additionally, as a skeptic to website due to initial provider’s use of an outdated platform and look, there was lots of digital marketing and website education that was required to get the project off the ground floor.
Solution
ROI Media Works partnered with Dr. Marnie Plant to create a website that replicates the look and feel of her dentistry office. Additionally, ongoing search optimization, pay-per-click, and social media (Facebook) campaigns were created.
Results
With a revamp of the Dr. Marnie Plant website within the first phase of campaigns there was a 260% increase in organic website traffic and 18,000 website views per week.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.