Truck and Gear

A Marketing Story by Brightech Studio about Truck & Gear

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Truck & Gear

Increase Sales

Challenge

Truck and Gear is a big store of top quality parts and accessories for trucks and cars based in Fontana, CA the USA GOALS Create an e-commerce website to sell parts and accessories for trucks online. Optimize the website to achieve a high percentage of purchases. Bring more visitors to the website, make the brand well-known and recognizable

Solution

WHAT WAS DONE: SEO – Based on keyword research we have collected the basic semantic core and have created the user-friendly URL structure for the website. Also, we have been working on the structure of the content for target pages (metadata, tags and their attributes, micro-markup using the schema.org dictionary). Therefore, the technical specification for creating the site has been written. Site – at the moment the site is under development, the analytics systems are configured on the site, the HubSpot CRM system is integrated, call tracking is implemented. Since March 2020, the site has been actively filled with goods and indexed by search engines. Social networks – the company’s business pages have been created. Google Ads – advertising campaigns have been set up and launched, including google shopping.

E-Commerce

Search Engine Optimization (SEO)