Challenge
In 2009 Rosetta Stone approached ARM Direct to plan and buy their media as part of a 3-month competitive test with their incumbent agency. Rosetta Stone wanted to substantially increase brand awareness in the UK whilst generating cost-effective and profitable product sales.
Solution
The target demographic for Rosetta Stone was quite broad from bright young people to hard working professionals. ARM Direct devised media strategies to target both groups via TV, print, radio, outdoor & video on demand. All media was to be judged by volume of sales and return-on-investment.
Results
The service level provided, along with the initial strategy & lower media rates, led Rosetta Stone to award their account to ARM Direct half-way through the test period and later also to buy the media for Germany. ARM Direct continues to plan & negotiate media as well as helping Rosetta Stone to localise TV ads when required in UK, France, Germany and Italy.
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