Challenge
The alcohol industry as a whole has begun to move in a more mindful, healthful direction. But traditional wine is lagging behind. While wine consumers are becoming less concerned with “low-alc” alternatives, they do regard low sugar as a key attribute and a primary purchase driver. With this top of mind, Elicit Wine Project (the incubation hub of Ste Michelle Wine Estates) approached Interact to bring to life the idea of a better-for-you wine that still expresses the full wine experience.
Solution
Introducing Evenly. A better-balanced wine that pairs perfectly with an after-workout salad or a relaxing evening by the bonfire. With just 100 calories and 0g of sugar, Evenly evens the odds and won’t weigh you down
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