$200K In Crowdfunding Sales in 30 Days

A Marketing Story by Boundless Agency about Dreampad

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Dreampad

Increase Sales

Challenge

We had an ambitious mission: to target the right customers on Facebook, with limited resources and a tight deadline of 30 days. With so much at stake and not a moment (or dollar) to spare, we devised a plan that ultimately helped our client reach their funding goal in record time.

Solution

We recognized the importance of creating meaningful connections with potential audiences, so we built an audience selection strategy that was tailored to a wide range of demographics. From women who make household purchasing decisions and parents of special needs children to high-performers and career climbers – our team identified these unique target groups through existing customer data as well as success signals from related products and market research insights. After extensively testing messaging strategies in creative formats, we successfully zoned in on the most engaged users for product positioning purposes.

Results

Facebook became the platform for our ambitious endeavor to reach potential customers from many walks of life, including busy parents and tech-savvy professionals. We quickly learned more about site visitors through collecting data, and applying it toward a targeted approach that ensured maximum relevance when we expanded our scope beyond pre-order buyers or Kickstarter page browsers.