Challenge
Growth of income and the number of transactions in the store due to email newsletters.
Solution
We launched the first letters with an updated design. After the first month of email newsletters, we received 17 transactions for an amount significantly exceeding the previous indicators before the company contacted the agency. That preceded by a month of preparatory work, which included a discussion of strategies, coordination of a media plan, segmentation of the database, writing a TOR, and making the necessary settings in the eSputnik service, with the help of which we did email newsletters later. The participation of the client is essential in the whole process because much depends on his last word. We established excellent communication, which positively affected the quality of our joint work. In April 2020 we launched a promotion: minus 30% when buying any product from the Aromateque assortment with home delivery. We took into account the following factors: - the division of goods into categories in demand in letters; - the division into popular brands; - newsletters with new products within the same brand to users who bought something from this brand; - we also used the informational email newsletter. Such emails are necessary to increase the level of customer engagement.
Results
Promotional and branded newsletters work well together. As a result, thanks to a series of mailings with the promotion – Minus 30% on any product from the Aromateque range in April (which turned out to be one of the most productive months), we received + 800% profit. Staying always in touch with clients, despite external factors, we gradually approached the indicators that we now have, namely: - on average, thanks to email newsletters, the company’s income per month increased by almost 20% year-on-year; - the company received +230 transactions during the quarantine period; - email marketing turned out to be the most profitable channel, with an ROI of over 1000%. We should also consider that Aromateque products are mainly niche perfumes or elite care products, and the client prefers to buy such things in an offline store and choose right on the spot. However, we can’t deny that the popularity of online sales is growing in all areas, and an email newsletter is one of the best ways to reach customers online.
#ADINDEX
#ADINDEX is effective growth strategies and a clear execution. WHO WE ARE? #ADINDEX is a team of skilled experts in online marketing from Ukraine, Dnipro. Our goal is to help develop the business and attract more customers with the help of digital tools. Our agency is seven years old. Our team is now...
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