Challenge
This campaign inspires us to stay optimistic in addition to staying home and staying safe, reminding them that even in quarantine, life goes on.
Solution
Our team members have dedicated many of their nights and weekends to a pro bono project in partnership with the State of Utah. Over the course of just 10 days, they concepted and created several iterations of a strong, compassionate, and attractive visual of Governor Gary Herbert’s message to “stay home and stay safe” during the COVID-19 pandemic. See below for the elements of this campaign and look for them to show up on KSL TV, Radio, and KSL.com; in the Deseret News in print and online; posted at Kneaders Bakery and Café, and in grocery stores including Macey's, Lin's, Dick's, Dan's, and Associated Food Stores; and on Reagan Outdoor Billboards along I-15.
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