A Healthy Dose of Humor Drives New Patient Acquisition Across Digital Channels

A Marketing Story by GWL Advertising about Direct Orthopedic Care

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Direct Orthopedic Care

Increase Brand Awareness

Challenge

A Healthy Dose of Humor Drives New Patient Acquisition Across Digital Channels Direct Orthopedic Care (DOC) uniquely provides orthopedic urgent care and pain management in nearly a dozen clinics across Dallas, Austin, and Oklahoma City. GWL Advertising has partnered with DOC since 2018 to grow awareness and attract new patients through SEM (paid search), social media, and website development.

Solution

GWL has developed a fresh, innovative digital advertising campaign that mixes humor, education, and doctor personality to market DOC as the premier orthopedic health care provider,

Social Media Management

Online Advertising

Results

Results 25% Average Conversion Rate Growth Month-over-Month in 2019 44.3% Increase in Monthly Leads by End of 2019 3 Months of Highest Grossing Leads (Aug, Sep, Oct 2019)

25%

Increase in Conversion Rate

44%

Increase in New Leads

Source: https://gwladvertising.com/work/direct-orthopedic-care/

~26 Employees

$10,000 Min Budget

1 Stories

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GWL Advertising

Little Rock, Arkansas

Crazy people work in advertising. Only crazy people. But that’s not necessarily a bad thing when your goal is crazy good results. Plus, you would have to be certifiable to try to make a living catching – and keeping – the attention of the most distract...

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