A Healthy Dose of Humor Drives New Patient Acquisition Across Digital Channels
Direct Orthopedic Care (DOC) uniquely provides orthopedic urgent care and pain management in nearly a dozen clinics across Dallas, Austin, and Oklahoma City. GWL Advertising has partnered with DOC since 2018 to grow awareness and attract new patients through SEM (paid search), social media, and website development.
GWL has developed a fresh, innovative digital advertising campaign that mixes humor, education, and doctor personality to market DOC as the premier orthopedic health care provider,
25% Average Conversion Rate Growth Month-over-Month in 2019
44.3% Increase in Monthly Leads by End of 2019
3 Months of Highest Grossing Leads (Aug, Sep, Oct 2019)