A Healthy Dose of Humor Drives New Patient Acquisition Across Digital Channels


GWL Advertising + Direct Orthopedic Care
Increase Brand Awareness


25%

Increase in Conversion Rate


44%

Increase in New Leads

Challenge

A Healthy Dose of Humor Drives New Patient Acquisition Across Digital Channels

Direct Orthopedic Care (DOC) uniquely provides orthopedic urgent care and pain management in nearly a dozen clinics across Dallas, Austin, and Oklahoma City. GWL Advertising has partnered with DOC since 2018 to grow awareness and attract new patients through SEM (paid search), social media, and website development.

Solution

  • Social Media Management
  • Online Advertising

GWL has developed a fresh, innovative digital advertising campaign that mixes humor, education, and doctor personality to market DOC as the premier orthopedic health care provider,

Results

  • 25% Increase in Conversion Rate
  • 44% Increase in New Leads

Results
25% Average Conversion Rate Growth Month-over-Month in 2019
44.3% Increase in Monthly Leads by End of 2019
3 Months of Highest Grossing Leads (Aug, Sep, Oct 2019)

Direct Orthopedic Care

The Client
Direct Orthopedic Care

Pharmaceuticals
~90 Employees
GWL Advertising

The Agency
GWL Advertising

Little Rock, Arkansas
~26 Employees