Today Krispy Kreme is reaching a bigger audience than ever by bringing joy to every step along the customer journey. Customers are now easily connecting with their delicious sweet
treats through the online store on the website and mobile devices with interactions as unique as the brand.
Krispy Kreme is one of the most recognized global brands. With unique, warm storefronts that deliver on customer promise time after time, it was time for the brand to bring the in-store experience online. By not only delivering a seamless customer experience, but also adding a few surprises along the way.
It starts with understanding the business inside out, from the Hot Light™ to the doughnut theater. Developing a plan to align with each business stakeholder and progressing with a
collaborative and iterative process to define and develop a digital ecosystem with a fun, easy-to-use path to purchase.
A scalable design system that includes the app, website, and digital signage all built on management platforms to allow promotional messaging, limited-time-offers and inventory control to seamlessly roll out to provide the right message at the right time to consumers.
A new scalable foundation for Krispy Kreme's experience of the future. An ecommerce channel that delivers revenue, and the joy of the Krispy Kreme brand connecting the digital and
physical experiences. All resulting in an immediate increase in app downloads, positive reviews, greater website traffic, and more loyalty program sign ups.
300+ store integrations in first year
146% increase in user sessions in first 4 months
104% increase in loyalty program interest