Challenge
Westbrook / Stirling Trailers is a family owned Canadian company that has been in operation for over 50 years. They produce a technologically advanced trailer known for its quality, durability and versatility. Stirling’s challenge was two-fold. They needed a showpiece video to be the cornerstone for their website and also have promotional usability at trade shows and retailers like Canadian Tire, etc. They also were dealing with an influx of customer calls regarding maintenance and general operations and were looking for a proactive and time effective way to answer and direct them.
Solution
Meeting with Stirling it was clear that they are proud of their product. They have a rich history and connection with their customers. In listening to them tell their story we knew we needed to create a collection of video content that would deepen and enhance that connection. We collaborated on the desired content, deciding on the questions that would be answered in the FAQ videos while planning and executing a larger production for the website product video
Results
The goals for these videos were visibility, promotion and education in the form of equipping trailer owners to be able to maintain or modify their existing product. Now a customer service representative can simply direct a caller to the video that explains, visually and in great detail with easy to follow step by step instructions, the solution they are looking for.
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