Ike’s Carter Pools


Simply180 + Ike’s Carter Pool Companies
Increase Sales


255%

Increase in New Leads


-52%

Decrease in Cost Per Lead

Challenge

For the past 70 years, Ike’s Carter Pools relied on its reputation and referrals to grow its business. As the market became saturated with competitors of all sizes, the company realized it was necessary to adjust its marketing strategy. After trying different digital agencies to no avail, ownership asked Simply180 to help.

The analysis of Ike’s previous agencies’ pay-per-click campaign revealed several mistakes including:

Bidding on irrelevant keywords
Not building a negative keyword database
A lack of testing on ads and landing page content
We new we could fix this but we needed to earn the trust of a client that was skeptical and anxious to see a real return-on-ad-spend (ROAS).

Solution

  • Online Advertising

Researched and identified gaps in competitor bidding strategies
Organized ad groups according to the client’s business goals
Wrote new text ads differentiating the brand in a saturated market
Designed and developed conversion-focused landing pages
Designed and managed geo-targeted Facebook and Instagram campaigns
Integrated a call tracking system revealing the keywords that drive calls
Closed the loop to deliver true campaign attribution

Results

  • 255% Increase in New Leads
  • -52% Decrease in Cost Per Lead

Within 90-days of launching the new PPC campaign, Ike’s experienced the highest grossing months in the company’s 70-year history. We demonstrated the lead-generating power of digital advertising and earned the client’s trust by:

Increasing the monthly average of nine qualified leads per month to 32
Decreasing the average cost-per-lead by 52%

Ike’s Carter Pool Companies

The Client
Ike’s Carter Pool Companies

Consumer Goods
Simply180

The Agency
Simply180

Boca Raton, Florida
~10 Employees