Challenge
MAD Ramps came to us with the goal of increasing their online sales. MAD Ramps sells ATV & Snowmobile Ramps to outdoor enthusiasts nationwide. The ultimate goal was to increase online sales through the use of digital marketing.
Solution
PLAN Utilize a Google Adword campaign to target searchers looking for ATV/Snowmobile truck ramps. We would couple that with a Display and Facebook advertising ad campaign that would retarget site visitors for the next 30 days. A key to the campaign was the use of video to fully show the capabilities of the ramp and show consumers how easy it was to set up and use. We also utilized a SEO campaign with the aim of ranking higher on the search engines so MAD Ramps could get more clicks from organic traffic looking for ATV/Snowmobile Ramps. In addition we launched a content campaign aimed at targeting search terms people would be using during the “information gathering” stage and created blogs for those specific searches.
Results
287% Increase in Online Revenue Year Over Year 61% Increase in Site Visitors Year Over Year 132% Increase in Conversion Rate Year Over Year
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