Challenge
Marinanow is a travel marketplace where users can book online more than 10.000 boats and berths in 1.300 destinations in the Mediterranean Sea. CHALLENGE The main goal for Marinanow was to expand sales globally. They hired us to support business growth, increase international brand visibility, and drive more bookings on strategic locations.
Solution
We deployed a hyper-granular set of campaigns to promote each of the 300 destinations globally, in 4 languages. We created targeted ads triggered by more than 8.000 keywords. To monitor and analyze performance efficiently, we designed and implemented a custom Google Analytics tracking solution via Google Tag Manager and a custom Google Data Studio performance dashboard. PPC MANAGEMENT: Search, Display, Retargeting. WEB ANALYTICS: Business analytics strategy, measurement plan, GTM implementation, Google Data Studio dashboard.
Results
During the peak season, the brand grew by 57% in overall US traffic compared to the previous year, which resulted in +58% online bookings from strategic locations.
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