Challenge
Jeval is known in the hairdressing industry for hair colour. It already had a small range of haircare (shampoos, conditioners, styling and treatment products). The two biggest challenges the brand faced were that it was tired and dated, making it difficult to compete in a tough market with big players. And the need to stand out and be different in a fun way so it could get cut-through with a small marketing budget.
Solution
We created branding, positioning that leveraged the brand’s experience and reputation in Hair colour. Making bold, bright colour the main feature meant it stood out in an industry that used softer, muted colours. Combine this with quirky, conversational and fun copywriting created a fun and energetic brand. We worked with the client and suppliers to choose the best bottles, tubes, lids and printing to get the best solution. All brand positioning, styleguide, copywriting, packaging design to print files created by Blask Design. This range included over 40 individual products.
Blask Design
Graphic Design studio
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