Challenge
Dr Tvacha Clinic had the privilege of being the Official Skin Care Expert of Miss World 2017, Manushi Chhillar. We started a campaign on social media saying “Simple to Stardom” as Dr Tvacha Clinic was the official skincare expert for FBB Colors Femina Miss India and went on with the team to Sanya, China for the final round.
Solution
We used a combination of service-related strategies in an assuring way, how Dr. Tvacha Clinic will help the customers to achieve that perfect skin. Also highlighted their collaborations with Femina Miss India, Bombay Times Fashion Week & Miss Diva. We promoted videos of the beauty pageants as they shared their experience of treatments at Dr. Tvacha Clinic. We also conducted a contest which had a total reach of 80k and around 100 participations.
Results
Total reach: 545k Leads Generated: 150+ in a span of 3 months. Increased inquiries about treatments and services. Contest results: The contest conducted attracted 100 participations. The 10 winners were given a free treatment at Dr Tvacha Clinic. Page Likes: 47,045 (+4,003) Post Engagements: 1,569 Page Views: 1,221
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