La-Z-Boy Outdoor Search Engine Marketing
Challenge
Winston Furniture was looking to clear their La-Z-Boy Outdoor inventory. They wanted to use a targeted Search Engine Marketing push to hit the right segments and demographics that would purchase these specific products.
Solution
Icon developed, managed, and continually optimized Google Search, Display, and Shopping ads for this campaign. Our efforts were focused on driving ROAS (return on ad spend) using bid strategies, ad copy, and keyword targeting. As inventory/supply chain challenges arose in 2020, Icon used smart shopping campaigns to keep ads updated in real-time with only in-stock products appearing. As a Google partner, Icon was able to test and introduce Image Extension ads to help diversify the campaign and drive additional sales.
Results
Despite external limitations and challenges brought on by COVID-19, Icon was able to leverage tools to adapt and adjust the campaign to continually sell La-Z-Boy Outdoor inventory for Winston Furniture.
Icon Marketing Communications
At Icon, we believe in a smarter way. We’ve developed a proven path that revolves around presenting compelling content and strategic execution at all stages of the considered purchase funnel for B2C, B2B, and DTC. Our omnichannel approach takes data from your consideration and decision-stage buyers to create effective marketing...
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