Challenge
On Three is part of an extensive range of energy drinks produced by Red Dawn. We helped developed an energy drink that tapped into a new revenue for the company. We provided our expertise through an extensive consumer and market research to develop the name, identity and experience for the brand.
Solution
SERVICES Strategy / Naming / Brand Identity / Package Design The name and logo rooted from the idea of "having a quick reaction". It was necessary for the name to capture people's attention quickly. The logo was in inspiration of the different sport associations in the USA like NBA, Mld, etc to capture the essence of the target audience: Gamers. After the consumer and competitor research, we saw an opportunity to tap into the gaming industry with an original drink that would help gamers stay focus, enhance their mood and provide them energy during their performance. ON THREE 3! is about personal achievement. We believe you should feel capable of tapping into your maximum potential at anytime. Our job is to make that easy and affordable. For the product launch, we hosted an event activation at a gaming place in the heart of Atlanta. Gaming competitions, cosplay contest and other activities gave the consumer the opportunity to discover the tone and feel of the brand. To uplift and refine the brand, we created an effortless experience around the package design. The color palette was chosen to represent the brand’s energy, as well as to communicate variety and modernity.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.