Nevada Economic Development Conference
Challenge
In its 3rd Annual Nevada Economic Development Conference (NVEDC), put forth efforts to create the NVEDC as an independent brand separate from the founding organization Western Nevada Development District. The Conference provides opportunities for businesses and organizations across the state of Nevada to hear from a broad cross-section of business professionals, policy leaders and economic experts who share what is happening in a dynamic, changing Nevada economy. Need to establish brand with in the confines of the event while working with a large group of individuals with varying skill sets and personalities to achieve a common goal. Additionally, identify requirements of website design and functionality while producing and effective, easy to use website which compiled large amounts of user data and conference ticketing. Brand NVEDC as a stand alone entity. Create dynamic website with ticketing. Design and produce compelling website highlighting the event on time and within budget.
Solution
Collaborate with Marketing Committee to capture client’s vision and brand NVEDC as a stand alone entity dedicated to promoting state-wide economic development that addresses issues facing growth. Work with designer and key members to ensure branding is seamless throughout marketing efforts including: website, print, social media, press releases and enewsletter production. Communicate and collaborate with Marketing Committee to ensure consistency of brand NVEDC. Identify cost effective WordPress theme design and ticketing functionality plugin to create dynamic, user friendly website that encourages conference exploration and call to action features.
Results
The results speak for themselves. NVEDC has already announced its 2018 dates. Join us in October in Reno, Nevada. • A+ PAGE VIEWS • 25K+ PAGE VIEWS • 250+ REGISTRATIONS • 1 HAPPY CLIENT
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.